the colab
PR + Comms
for High-Growth Companies
Your story is unique. Different.Or at least, it should be. We leverage our storytelling power to bring your company's "why" to life.
HOW WE'RE DIFFERENT
THE ANTI-AGENCY
We’ve worked here, there, and everywhere. While cutting our teeth in the PR world, we came across one common truth.No one really likes working with (or for) agencies.The team structure, the bait-and-switch sales methods, the long contracts, the revolving door of account support. It’s a real pain.So, we’re doing things a bit differently.At The Colab there are no benchwarmers. No JV squad. Just top-tier, high-talent professionals with 10 or more years of experience, ready to hop in and make moves.
WHAT WE DO
COMMS + PR
There is no PR without comms. Strong messaging can make or break a funding story, a new product launch, or a corporate crisis.Whether it's talking to a reporter or communicating hard changes to your team, comms should be at the forefront of your strategy.How we help:
- Strategic Communications
- Messaging
- Public Relations
- Social Strategy
- Crisis Planning
The Way we work
Ongoing Comms Support
We provide full-service, ongoing communications and public relations support to clients on a retainer basis. For more details, please contact us below.
Micro Engagements
If you’re new to PR or have worked with an agency before and aren’t yet ready to re-engage, these micro offerings are for you. If your engagement is not listed in the options below, reach out, and we’ll offer you a quote.
Full Scale announcement support
If you have an announcement but aren't ready to commit to a full-scale PR relationship, this is for you. This package includes all of the elements needed to empower your team to execute a successful press moment.
Executive Strategy Session
Sometimes, a comprehensive PR commitment feels like overkill, but you need a quick check-in. We'll host a one-hour strategy session with your team and executives to ensure your PR tactics are on target and helping your org meet its media goals.
Personalized media
training
During this session, we'll leverage our hundreds of hours hosting interviews with top publications like The New York Times, Wall Street Journal, and TechCrunch to help your thought leaders become stronger spokespeople.
Download the COlab Comms TEmplate Pack
Looking for a little inspiration? Download The Colab Comms Template Pack. It includes the tools we use most frequently to draft, report, and plan our comms activities.
PR Dashboard
Campaign Planning Template
Campaign Reporting Template
Messaging Matrix Framework
Press Release Draft Template
Our Ethos
Future-Focused
The thing that keeps us up at night?Figuring out what’s coming next.Media is ever-evolving, and we’re obsessed with keeping our eye on the horizon. We pride ourselves on integrating all types of media into our strategy, from the top-tier big names to the rising Substack stars.
Content Mastery
Good writing matters
We only work with exceptional writers.Period.Great writers can tell your company story without overused buzzwords or corporate clichés. A well-written pitch could be the difference between an interview secured or an immediate click to the recycle bin.
Difference maker
Scalable Storytelling
The way you craft a story is just as important as the story itself. That’s why you need a strategic team with the ability to develop key messages in a way that will resonate with your many different audiences.We call this scalable storytelling and it's one of the foundational elements of our outbound press strategy.
Making News
PRoactive by Nature
We understand that few businesses have big news on an ongoing basis. We also know that the real brand-building happens in between major events.Being proactive is a major part of how we keep our companies top-of-mind with the press. We leverage major trends, news events and thought leadership opportunities to maintain a solid cadence of coverage.
01
"The Colab is one of those rare agencies that outperform your expectations while adding incredible insight, ideas, and recommendations for building brands and securing PR placements/coverage."
- Melissa Hendrick, ChargebackGurus
02
"It’s hard to describe how much I appreciate all the guidance and hard work the team put into our product launch. The Colab is the real deal."
-George Dickson, Haystack
03
"The Colab team has been a pleasure to work with and has pulled together some great media and editorial opportunities during our engagement."- Kyle Manzanti, AYRO
Who we are
About Us
Founded by Lizzy Harris and Ashley Mann, The Colab was built to mix up the way traditional PR is done (poorly) and instead focus on partnering with clients, leading with transparency, and finding those epic golden nuggets within company layers that can bring the mission to life.The Colab is made up of seasoned experts who deliver high-quality work and results, without the overhead and bureaucracy of traditional agencies. We are an extension of our clients' teams, and we pride ourselves on our strong relationships, our journalistic approach, and our tailored strategies.
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We'll see you on Saturday.